1. Author(s) last name appears first followed by author's initials.
2. Date is always second and recorded in parentheses.
3. First word of title and subtitle is capitalized. Capitalize and names that appear in the title. Italicize the title.
4. Record the Place : Publisher - However if the book is online, record the publisher's URL and not place and publisher. See example in Books with 2 Authors Box.
Godin, S. (2005). All marketers are liars: The power of
telling authentic stories in a low-trust world.
New York: Portfolio.
In-text citation → (Godin, 2005)
Burner, A. D. & Kamins, S. B. (1999). Has Japan entered a new era of
financial constraint? R. In R. Aggarvel (Ed.), Restructuring
Japanese business for growth: startegy, financial, managmet
and marketing perspective (pp. 81-100). Boston: Kluwer
In-Text citation → (Brunner & Kamin, 2012)
Rudolph. T., Schlegelmilch, B. B., Bauer, A., Franch, J. & Meise,
J. N. (2012). Diversity in European marketing.
In-text citation → (Ruldolph, Schlegelmilch, Bauer, Franch, & Meise, 2012).
In-text citation +2d → (Rudolph et al., 2012)