Skip to main content

APA Guide for Business Students: Market Research Reports

Company Profiles, Market Research Reports

Market Research Reports Citation


  1. If the company names a person on the report, give authorship to this person. If not, give report authorship to the company or organization.


  • First Research

First Research. (2014, July 14) Spa Services quarterly update.
      Retrieved from

In-Text citation → (First Research, 2014)

  • Passport ( GMID)

Euromonitor International. (2014, August). Beauty and personal
        care in Canada
. Retrieved from

In-text citation →  (Euromonitor International, 2014)

IBIS World

IBISWorld : Publishes many market research reports. It uses a common template.It names an author on the first page of report along with date produced.


Lerman, S. (2014, August).  Hair & nail salons in Canada. 
       (IBISWorld Industry Report 81211CA
). Retrieved from 

In-text citation → (Lerman, 2014)


No Pages

If you are quoting directly and the nunmber of words are under 40 words and your source does not number pages, cite the heading and paragraph number. This will tell the reader exactly where to find info.

In-text citation: Direct Quote → (Lerman, 2014, Demand Determinants section, para. 1)