Market Research: Industry Statistics

Online Collections

Statistics Canada
Financial indicators, Population, Average income, Business performance and ownership etc.
Consumer Trends (Office of Consumer Affairs)
"Overview of past and current economic and marketplace trends of relevance to consumers." Source: The Office.
Consumer Lifestyle Reports
see Passport Collection. Use the Consumers Option on tool bar to find Lifestyle (by country) reports.

Vividata
A source of print and digital audience data for magazines and newspapers. The Target Snapshot data visualization tool provides reports on the Canadian consumer. Vividata is the amalgamated organization of media measurement bodies NADbank and PMB.

License Information: There are no restrictions to the number of simultaneous users. Access is restricted to current students, faculty, and staff of the University of Saskatchewan, and to "walk-in" users of the University of Saskatchewan Library for educational, research, and non-commercial personal use. It is accessible in the library, on campus, and remotely. Systematic copying or downloading of electronic resource content is not permitted by Canadian and International Copyright law.
Passport (GMID)
Market research reports with focus upon global/ national consumer markets. Also includes company profiles (emphasis upon products not financial fundamentals) and economic data.

License Information: There are no restrictions to the number of simultaneous users. Access is restricted to current students, faculty, and staff of the University of Saskatchewan for educational, research, and non-commercial personal use. It is accessible in the library, on campus, and remotely. Systematic copying or downloading of electronic resource content, including the downloading of a full issue or report, is not permitted by Canadian and International Copyright law.
IBISWorld
United States and Canadian industry reports organized by NAICS codes; plus specialized US small business market research reports which are very relevant to Canadian entrepreneurs.
New to our subcription this year is the Wizerd Tool, which is a premium filtering tool that allows you to find needle in a haystack industries that fit your ideal level and trend criteria. The Wizard Tool can help identify industries to fit your appetite based on facts and data, not just rumors or other secondary opinions. Many of the most advanced users access this tool for prospecting into new growth industries and to better implement their strategies. And also, the Canadian Financial Ratios. This collection helps you assess companies' strengths and efficiencies and benchmark them against industry norms.

License Information: There are no restrictions to the number of simultaneous users. Access is restricted to current students, faculty, and staff of the University of Saskatchewan, and to "walk-in" users of the University of Saskatchewan Library for educational, research, and non-commercial personal use. It is accessible in the library, on campus, and remotely. Systematic copying or downloading of electronic resource content, including the downloading of a full issue, is not permitted by Canadian and International Copyright law.