Market Research: Branding

Article Collections

ABI/INFORM Collection
Business collection includes articles from journals, magazines and newspapers (Wall Street Journal); business/economics dissertations, country profiles, Business Monitor and First Research market research reports etc. The Economist articles (text only) are here.

Formerly ABI/INFORM Complete.

Access Note: Browse option features market research/country report series.

License Information: There are no restrictions to the number of simultaneous users. Access is restricted to current students, faculty, and staff of the University of Saskatchewan, and to "walk-in" users of the University of Saskatchewan Library for educational, research, and non-commercial personal use. It is accessible in the library, on campus, and remotely. Systematic copying or downloading of electronic resource content, including the downloading of a full issue, is not permitted by Canadian and International Copyright law.
Business Source Elite
A full text database of business publications dating back to 1985. Features company profiles from Datamonitor. Updated daily. Also searches Regional Business News, which provides full text coverage for regional business publications from all metropolitan and rural areas within the United States.

License Information: This is a Saskatchewan Multitype Database Licensing Project (MDLP) license. There are no restrictions to the number of simultaneous users. Access is restricted to current students, faculty, and staff of the University of Saskatchewan, and to walk-in users of the University of Saskatchewan Library for educational, research, and non-commercial personal use. It is accessible in the library, on campus, and remotely. Systematic copying or downloading of electronic resource content is not permitted by Canadian and International Copyright law.