Market Research: Branding

Article Collections

ABI/INFORM Collection
Business collection includes articles from journals, magazines and newspapers (Wall Street Journal); business/economics dissertations, country profiles, Business Monitor and First Research market research reports etc. The Economist articles (text only) are here.

Formerly ABI/INFORM Complete.

Access Note: Browse option features market research/country report series.
Access is restricted to current students, faculty, and staff of the University of Saskatchewan, and walk-in users, for educational, research, and non-commercial personal use. Systematic copying or downloading of electronic resource content is not permitted by Canadian and international copyright law.
Business Source Elite
A full text database of business publications dating back to 1985. Features company profiles from Datamonitor. Updated daily. Also searches Regional Business News, which provides full text coverage for regional business publications from all metropolitan and rural areas within the United States.
Access is restricted to current students, faculty, and staff of the University of Saskatchewan, and walk-in users, for educational, research, and non-commercial personal use. Systematic copying or downloading of electronic resource content is not permitted by Canadian and international copyright law.