Market Research: Branding

Article Collections

ABI/INFORM Collection
A collection of full-text journals; business and trade publications; industry and market reports; dissertations; and conference proceedings on the topics of business, economics, management, competitive landscape and product information, accounting, and finance. Includes key titles such as the Wall Street Journal, Business Monitor, and The Economist. The browse option features market research/country report series.
Access is restricted to current students, faculty, and staff of the University of Saskatchewan, and walk-in users, for educational, research, and non-commercial personal use. Systematic copying or downloading of electronic resource content is not permitted by Canadian and international copyright law.
Business Source Elite
Database of business publications dating back to 1985. Features company profiles from Datamonitor updated daily. Also searches Regional Business News, which provides access to regional business publications from metropolitan and rural areas in the United States.
Access is restricted to current students, faculty, and staff of the University of Saskatchewan, and walk-in users, for educational, research, and non-commercial personal use. Systematic copying or downloading of electronic resource content is not permitted by Canadian and international copyright law.