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Market Research: Market Research Reports

Market Research Definition

Market research considers industry products, markets, and customers. Market research reports may include information about the industry's competitive landscape, industry trends, key competitors, industry size and outlook. Market research companies advise their clients about the positive or negative prospects for an industry or product. 

Market research reports are produced for either a specific client (likely to remain private) or for a collection of market research reports designed to appeal to a number of subscribers. Some market research companies may post industry news in a press release; however, you do not want to generate a report sale, as reports are very expensive. 

The University Library subscribes to two market research collections: IBISWorld, which is an excellent resource for small business research, and Passport (GMID), which is an excellent resource for global and country specific industry and product information. 

Market Research Collections